Selfit.ro is the IT hardware division, authorized computer service center in Arad, and online store for desktop & laptop components within the X-HOUSE group. The platform required a hybrid digital strategy: an ultra-fast eCommerce shop alongside authoritative Local SEO dominance in Arad.
1. Key Objectives
- Local SEO Dominance in Arad: #1 rankings for high-intent search queries including IT hardware and certified repairs.
- High-Performance Online Shop: Fast e-commerce checkout with instant stock indicators for enterprise hardware.
- Feed-Only Google Shopping Integration: Compliant Google Merchant Center feed powering visual product carousels.
2. The X-HOUSE Solution
- Rich LocalBusiness Schema.org: Precise geolocation, opening hours, service catalogs, and technician verification.
- Sub-0.8s Page Speed: Streamlined UI/UX with responsive Tailwind styling and WebP CDN integration.
- Automated Shopping Feed Engine: Direct XML integration updating product pricing and stock status dynamically.
3. Results
- Top 3 Google Local Pack rankings across Arad county.
- Steady growth in B2B corporate equipment orders and direct workshop visits.