Marlenka is a globally renowned confectionery brand famous for its traditional honey cakes and artisanal pastries. For the official Romanian online store, X-HOUSE developed an e-commerce platform reflecting premium craftsmanship, fast ordering, and comprehensive AI SEO.
1. Objectives
- Appetizing Visual Experience: Clear showcase of cake varieties (honey classic, cocoa, lemon, gluten-free).
- Semantic AI SEO & AEO: Capturing gourmet dessert intent and securing recommendations in conversational AI engines.
- Automated Ordering & Logistics: Streamlined B2B and B2C ordering with fast courier integration.
2. The X-HOUSE Solution
- Premium E-Commerce UX: Conversion-driven layout featuring rich product galleries, nutritional information, and verified reviews.
- Rich Product & Ingredient Schema: Structured metadata highlighting natural ingredients, allergen data, and verified customer ratings.
- Feed-Only Google Shopping Setup: High-conversion Merchant Center feed optimized for visual product searches.
3. Results
- Dominant national organic rankings for artisanal honey cake and gourmet dessert queries.
- 100%+ increase in corporate gift package orders during seasonal peaks.